John Baldwin
Partner, Abingdon Group

John is a seasoned event strategist and B2B connector specializing in fostering Canada–UK relations through large-scale cultural and business initiatives. As Executive Director of Canada Day London, he has led the relaunch and growth of the event into the largest celebration of Canadian culture outside of Canada, drawing over 50,000 attendees to Trafalgar Square in 2024. In addition to his work on Canada Day London, John oversees the Canada-UK Business Summit, a platform designed to strengthen bilateral trade and investment ties. His background includes roles as a senior account manager, event director, and startup advisor, with a focus on strategic partnerships, sponsorship development, and international market expansion.